Last week on the 7th and 8th July, the global trainer festival Sneakerness united the industry together once again, but this time round and for the first time ever, Sneakerness came to London!
Sneakerness really pushed the boat out and provided guests with the greatest of brands within the industry to enjoy, such as Crep Protect who gave guests a generous free cleaning and protection service on their kicks. This was a win win situation for me as straight after Sneakerness, I was heading down to Wireless festival, so it was only right to get my creps protected with some Crep Protect spray and feel slightly more safer being in a muddy field after.
The sneaker festival was also joined by STANCE who gave visitors the chance to experience the new ‘Sock Reclamation’ vending machine, whereby you insert your current socks into the machine and in exchange you'll receive a free pair, which was a pretty cool installation.
Additionally, we saw the likes of Adidas, Foot Locker, Presented By and many more brands taking part in the global event and embracing the London culture. Not forgetting, one of the biggest days were upon us with England playing Sweden in the World Cup Quarter finals (of course we won!). The game was showcased upon a big screen round the venue for everyone to enjoy!
Check out my snippet video below and images to see what went down that day!